This article takes an innovative approach to mining patent data in order to gain understanding of how corporate strategies affect Deep Innovation success.
Creating Deep Innovation in the exciting new field of Graphene nanotechnology requires the creation, recombination, and integration of the scientific and technological knowledge from multiple sources. Corporations can do this in a variety of ways, and the strategy they choose can have a deep effect on their results.
To examine these corporate strategies, the authors employed an original approach and analyzed the patent portfolios of 14 leading firms in Graphene R&D, numbering between them 1,538 patent families. They characterized these according to the origins and nature of the knowledge they embody, differentiating between scientific and technological sources. The study found remarkable differences in the strategies of different firms, and showed that the interplay between the scientific and technological knowledge bases played a key role in determining the innovativeness of these firms and their ability to develop deep Graphene-related innovations.
“Ambidextrous” companies that are able to integrate knowledge from diverse domains of science and technology are seen to have an advantage in creating novel Graphene-related products embodying Deep Innovation. Companies that focus more on technology sources may be destined to play other roles as the industry consolidates, but will be less successful in groundbreaking innovation.
This detailed study of Graphene strategies is naturally instructive for companies in other R&D domains.
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Appeared in the issue: Coller Venture Review — 2016 -3 — Deep Innovation Issue