应用灌溉技术深度创新 技术案例研究 耐特菲姆：投入更少，收获更多
This article describes the story of Netafim, a company that began with one man’s idea – the concept of drip irrigation – and became a world leader in irrigation solutions.
Netafim’s slogan, “Grow more with less,” refers to more crop output with less water – an equation that can mean life or starvation to millions of people in a world of growing population and increasingly scarce water resources. And Netafim is achieving this with a vengeance – one cited case study shows a 30–40 percent yield increase while reducing water consumption.
This impressive success story required not only a constant focus on technological innovation but also a strategy for making this innovation welcome in an inherently conservative customer base distributed throughout many countries in both the developed and the developing world. There is much to learn from the methods Netafim employed to succeed in this difficult market:
- A focus on continuing technological innovation
- Direct interaction with end users in more than 110 countries through full-fledged subsidiaries
- Partnering with influential local and international organizations to bring innovation to the farmers in their reach
- Dedicated, professional employees who provide to end users excellent service grounded in a passion for revolutionizing agriculture through the company’s technology
Read the article for details and informative case studies illustrating this proven methodology.
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Appeared in the issue: Coller Venture Review — 2016 -3 — Deep Innovation Issue