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Prof. Yesha Sivan is the Executive Director of the Coller Institute of Venture at Tel Aviv University (http://www.collerinstitueofventure.org). He is professor of Management Information Systems (MIS) at the School of Management and Economy at the Tel-Aviv-Yaffo Academic College (http://is.mta.ac.il). He is also the founder of Metaverse Labs (MVL) – a leading think tank focusing on connecting virtual and real worlds. Sivan’s professional experience includes developing and deploying innovative solutions for corporate, hi-tech, government, and defense environments (see for example: the Harvard 9-Keys for Knowledge Infrastructure). He published numerous papers in the areas of Strategy and IT, innovation, knowledge, 3D3C virtual worlds, and standards. Sivan received his doctorate from Harvard University. His avatar is Dera Kit, and his blog is http://www.dryesha.com. He has taught EMBA, MBA, engineering and design in the areas of strategic value of IT, the emergence of virtual worlds, and software development in virtual worlds.