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The new frontier of digital franchising

The concept of franchising as a distribution model has been around since the nineteenth century, and the first company to pioneer the model in 1940 was — you guessed it — McDonald’s.

Introducing, the digital franchise model: a type of license or right sold to a franchisee that grants ownership of a local market and access to a digital technology that will enable them to build a local business, under the parent name.

For businesses that need local representation, digital franchising is an ideal method of distribution. Local representatives need to have a vested ownership in the success of connecting local businesses with local consumers — particularly in hyper-local markets. In this model, franchisees buy the rights to certain geographic areas and earn a profit from mobile and web eCommerce in their marked territory.

Read more about pros and cons of digital franchising here.

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The Role Of Ventures In Strengthening The Fabric Of The City The case of Chennai

A city can support ventures... and should, because ventures return the favor in ways you might not expect. This article by CIV International Research Affiliate Thillai Rajan A., and Vikram Kapur, shows how the presence of venture can energize the hosting city, leading to a virtuous symbiotic equilibrium. It uses as a case study the South Indian city of Chennai, founded in 1639, which is one of the thriving metropolitan cities of India today, presented in an insightful paper and a CIV City Case.

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