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The new frontier of digital franchising

The concept of franchising as a distribution model has been around since the nineteenth century, and the first company to pioneer the model in 1940 was — you guessed it — McDonald’s.

Introducing, the digital franchise model: a type of license or right sold to a franchisee that grants ownership of a local market and access to a digital technology that will enable them to build a local business, under the parent name.

For businesses that need local representation, digital franchising is an ideal method of distribution. Local representatives need to have a vested ownership in the success of connecting local businesses with local consumers — particularly in hyper-local markets. In this model, franchisees buy the rights to certain geographic areas and earn a profit from mobile and web eCommerce in their marked territory.

Read more about pros and cons of digital franchising here.

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