Introducing, the digital franchise model: a type of license or right sold to a franchisee that grants ownership of a local market and access to a digital technology that will enable them to build a local business, under the parent name.
For businesses that need local representation, digital franchising is an ideal method of distribution. Local representatives need to have a vested ownership in the success of connecting local businesses with local consumers — particularly in hyper-local markets. In this model, franchisees buy the rights to certain geographic areas and earn a profit from mobile and web eCommerce in their marked territory.
Read more about pros and cons of digital franchising here.