The misconceptions of entrepreneurship

对于创业的误解

Richard Branson | Founder at Virgin Group

While reading The Economist’s excellent Schumpeter column about the confusion around the purpose of entrepreneurship, as well as the motives behind what makes entrepreneurs tick, Richard Branson also believes “entrepreneurs are contrarian value creators. They see economic value where others see heaps of nothing. And they see business opportunities where others see only dead ends.”

However, he completely disagrees with the view that “the main motivator for entrepreneurs is the chance of making big money”. He thinks if you get into entrepreneurship driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.

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